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Bridging The Gap

June 2017

'Bridging the Gap', directed, cast and styled by Edward Enninful is a film that celebrates American optimism. Enninful selected a cast of individuals he's worked with, championed and admired who embody American culture today. The iconic Gap basic white t-shirt serves as a black canvas for each of the cast members to take and make their own, offering a glimpse of the differences that unite them.

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"I love the optimistic American style that Gap celebrates and the simplicity of the basic white t-shirt that allows you to be yourself," said Enninful. "Growing up, I loved the imagery I saw from America as it celebrated being the land of the free and home of the brave. This project is about authenticity and people living their truths."


“Gap is a quintessentially American brand and we strive to embody all of America in everything we do,” said Gap chief marketing officer Craig Brommers. “‘Bridging the Gap’ is about showing the many faces of what it means to be an American and bringing all of those sides together. Edward is the perfect partner in this project as he and Gap share an optimistic view of the world.”

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